We build our lives around
choices. Everyday we decide
where we want to eat, what we
should watch, who we date,
what we wear and how we'll
get from point A to point B.
Sometimes we make the right
choice and it pays off. Other
times, we're so scared of making
the wrong decision that we can't
come to a consensus at all. So
we let someone else do the work
for us, or rather, something else.
Algorithms were designed
to understand and anticipate
our behaviors. ey can be
applied to just about anything—
social media, GPS, streaming
devices. By using data science,
ecommerce clothing sites can
calculate how likely we are
to buy certain items based
on what we've previously
purchased. What they can't
predict, however, are things
like personal style, body type
and budget. No quiz is going to
know that certain pants might
make you look taller or what
exactly you should pack for
your Caribbean vacation.
—The New York clothing company
turning style into success.
BY ABBY MONTANEZ
V U E N J . C O M
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