The Digest | New Jersey Magazine
Issue link: https://magazines.vuenj.com/i/1023248
CBD's momentum has been furthered by those in the health and wellness industries for its proven benefits as a pain reliever, anxiety reducer and even cancer fighter. But it's recently garnered attention from beauty and skincare companies for its topical perks as an anti-inflammatory, moisturizer and its unique ability to soothe skin disorders including acne and psoriasis, regenerate skin cells and reverse signs of aging. While THC still remains a heavily-regulated ingredient, CBD offers the same wealth of benefits without the buzz and occasional bouts of paranoia. e cannabis "glow up," as many beauty brands like to call it, has consumers rethinking the plant completely. And as we get closer to destigmatizing cannabis and its upcoming legalization, more brands, it seems, are coming into the mainstream market offering CBD-infused products—one of them being organic, botanical skincare company KHUS+KHUS. "One of the most important aspects of healthy skin is the maintenance of the endocannabinoid system which maintains the basal cell life cycle, containing 90 percent of the cells in the epidermis. Radiant healthy skin relies on our ability to create cell turnover by growing healthy new cells and discarding old ones," explained Kristi Blustein, founder of KHUS+KHUS. "CBD provides remarkable therapeutics for skin maintenance and skin disorders." V U E N J . C O M 55