The Digest | New Jersey Magazine
Issue link: https://magazines.vuenj.com/i/1023248
L aunched by Blustein in 2016, she took her learnings as an Ayurvedic specialist—a holistic practice of medicine from India—and discovered a new way to modernize traditional herbalism with her plant-based products. Today, her company KHUS+KHUS sells their SEN Face Serum, Copious Body Serum and Premo Hand, Nail and Foot Supreme Treatment—all of which contain CBD that Blustein believes aids in calming the nervous system, enhancing the skin and regulating the immune system. Fellow trendsetters such as Vertly, who's making hemp-derived CBD lip balm and Lord Jones, a Los Angeles- based body lotion brand coveted by celebs, praise CBD for its pain relieving and nourishing properties. But the magic of CBD goes beyond just skincare. It's also known to work wonders on your hair. In recent months, CBD infused shampoos and conditioners have come onto the market with the ability to maximize moisture retention, strengthen and fortify hair follicles. Milk Makeup wasn't just thinking about the hair on your head, either, when they conceptualized their latest mascara and brow gel offerings. ey encourage users to think of it like a hair mask for your brows (or lashes) where the nourishing CBD oil conditions the hairs without causing stiffness. CBD has even penetrated the perfume industry, and no, it's not the skunky aroma you're thinking of. We're still unsure of the exact need for a hemp-scented body spray but the Palomine Botanicals NICO CBD Cologne Oil is said to combine notes of oud, orange flower, sandalwood and jasmine with CBD to create an overall calming and peaceful effect, whether aer a long day or for an aernoon pick-me-up. While medical marijuana has been legal for at least two decades in California, CBD comes as a new phenomenon that we could easily see popping up in high-end retailers and coffee concoctions all over the country. And although it may just be a product of timing as much as branding, CBD is being treated more as a tool for wellness than a trendy pharmaceutical. Perhaps this is just our latest interpretation of what it means to go green.