VUE

hat goes around comes around. An idiom prescribed by chastising moth- ers teaching their children about the consequences of actions. But the phrase doesn't have to be negative. When viewed from a glass half full, the phrase asserts that good people reap the benefits of their kindness. Along similar lines, hard work, focus on excellence and making something of elite quality will see people respond accordingly. is mantra rests at the heart of a Southern Californian luxury automobile com- pany, Karma Automotive. Yet, they take this idea a step further. As their flagship Karma Revero goes around, more and more people have come around to its green innovations that refuse to compromise on aesthetic and performance. Continuing the karmic theme, the company has had a few reincarnations of its own. Karma Automotive's na- scent stage began with the Fisker Kar- ma electric sports sedan, designed by Henrik Fisker, the same mind behind the Aston Martin DB9. When Karma Automotive purchased the rights to the design, they kept true to its major themes, rebranding and re-releasing the Karma Revero in 2016. Since its return to the electric-luxury-car scene, Karma has focused on exclu- sivity, crasmanship and car-making as an art form. With only 150 cars planned for production in 2018, the vehicles receive the individual atten- tion necessary to match each Reve- ro with its ideal owner. Now, with approximately 1,000 employees world- wide and 300 working in production, each car undergoes hours of by-hand care and attention. With experts in fields ranging from aerospace tech- nology, art and auto mechanics, the company ensures that every detail gets reviewed with proper diligence from experienced crasmen. Jim Taylor, Karma Automotive's Chief Revenue Officer, spoke with VUE about the company's unique background. "We're a California car company, born and bred, and we're driven by technology, luxury design and delivering an unparalleled cus- tomer experience." As the only vehicle assembler in Southern California in recent decades, these cars reflect the geography of the state's mountains, beaches, deserts and plains. For Karma, every Revero has a soul. Like the many lives within the karmic cycle, no Revero exactly resembles a previous one. Although we are all guilty of categorizing based on essential qualities, it can be reduc- tionist and foolish in certain cases. e Revero certainly resists neat box- es. Each hood ornament badge gets hand-painted and signed by the artist creating them, while unique custom- izations allow each customer to make their Revero truly their own. e soul of a Karma Revero comes with multifaceted distinctions that mirror the clientele it attracts. "Our customers like the finer things in life and are adding the Revero to an existing collection," said Taylor when discussing today's Karma driver, "e Revero isn't a high-performance car so for most of our owners, traditional measures don't matter. It's about the driving experience and connecting the driver to the road. Revero is a true California GT made for those that enjoy the journey just as much as the destination." In the world of high-end vehicles, matching a car's purpose to a customer's unique personality remains paramount. V U E N J . C O M 137

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