The Digest | New Jersey Magazine
Issue link: https://magazines.vuenj.com/i/1048958
Understandably, it may be a bit difficult choosing the right pajamas to wear out by day or to an evening affair. Will they look too messy? Too revealing? Will they be stylish and comfortable? Fortunately, we found a brand that takes the guesswork out of picking the perfect PJs. London-based luxury sleepwear brand, Asceno, has effortlessly blurred the lines between loungewear and streetwear with a complete collection of luxurious pajamas that caters to fashion-minded consumers across the globe. eir extensive selection of styles, prints, and high-end materials are designed for the global fashionista who will not sacrifice effortless comfort for style— seen on celebrities such as Rita Ora, Kate Hudson, Lucy Williams, and Cate Blanchett, to name a few. In 2013, best friends-turned- business partners Poppy Sexton- Wainwright and Lauren Leask founded the London-based brand Asceno with a drive to create chic yet effortless styles as comfortable and functional as they are sleek and sophisticated. e brand was born from the duo's love of travel and their desire to do so in comfortable, yet put-together fashion. With a shared tomboyish style, Asceno's founders were inspired by the laid- back fashions of the '90s, which they incorporate in their timeless line of luxury loungewear. "Initially, we wanted to create effortless, luxurious pieces that would make any woman wearing them feel confident, it felt natural to start with silk pajamas…" said Sexton-Wainwright. "Now as the product range has developed and grown, at heart of everything we design in the idea that the pieces can take you through every part of your day and life." Trademarks of the Asceno aesthetic include bold, unexpected color, vibrant stripe patterns, and exotic prints. is season, the brand debuted several new comfy and creative luxe styles—one of our favorites being the Berry Dot Tailored Suit. While this ensemble may sound and even appear rather sophisticated, it is essentially comprised of purposefully put together pajama pieces, making it that much more appealing. V U E N J . C O M 39