VUE

Reminiscent of Arctic voyages, epic adventures, and Canadian heritage, the new Canada Goose flagship will transport visitors far away from Short Hills, New Jersey. Entering the luxury boutique, shoppers are immersed in a frozen world, where Canadian artwork represents the brand's history and surrounds a carefully curated collection of luxury apparel. From iconic jackets, parkas, and knitwear to cold weather accessories, thrillists need look no further to outfit an intrepid journey. e Inuk bear sculptures standing guard throughout the store allude to Canada Goose's involvement with Polar Bears International—a non-profit conservation organization. e Inuk prints and photography on the walls reflect the brand's commitment to the indigenous communities of Northern Canada. e immense cash desk, carved from solid marble, elicits the raw luster of an iceberg, and the first-of-its- kind in-store Cold Room will envelop customers in the chill of the Arctic as they try on some of the world's warmest jackets. Founded in 1957 by Canadian immigrant Sam Tick, Canada Goose was established in a humble Toronto warehouse. en called Metro Sportswear Ltd., Tick's company focused on producing dependable snowmobile suits, raincoats, and woolen vests. In the 1970s, the label Canada Goose emerged, as Tick's son-in-law, David Reiss, revolutionized cold weather apparel by using the newly invented down filling machine to manufacture jackets that could withstand some of the world's most frigid climates. Not long aer, in the 1980s, the Expedition Parka, or "Big Red," helped earn Canada Goose its reputation as a world leader in luxury apparel. e parka was created specifically for the scientists working in glacial conditions at McMurdo Station in Antarctica, and it made good on its promise to withstand the Arctic weather. roughout the '80s, '90s, and early 2000s, Canada Goose cemented its reputation, outfitting record-breaking mountain climbers, dog-sled racers, and hikers, all while staying true to the company's "Made in Canada" roots. CANADA GOOSE BRINGS LUXURY WINTERWEAR TO NEW JERSEY B Y M E L I S S A S O R G E V U E N J . C O M 39

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