VUE

VUE | Spring 2019

The Digest | New Jersey Magazine

Issue link: https://magazines.vuenj.com/i/1093411

Contents of this Issue

Navigation

Page 154 of 163

e Kalk has brought nothing but success to the company and in- creasing interests from buyers all around the world—most notably from North America. e Swedish manufacturer has expanded its op- erations to California, where the project will be led by new hire Dan Green, overseeing all North American operations. Green has a resume worthy of acclaim, proving CAKE's reasoning for hiring him. Green used to race motorcycles and cars professionally for 10 years and be- fore teaming up with CAKE, he ran a self-owned company, Dan Green Restorations, which heavily specialized in marketing and strategy con- sulting for a variety of industries, including the automotive/motorcy- cle, motorsports, and cycling industries. Green says, "Being able to get in on the ground floor with this innovative brand is so exciting. CAKE is all about exploration and discovery and I can't wait to bring this new category of adventure to North America." e invention of CAKE's new e-motorbike proves to automotive pi- oneers how one small idea can lead to something much bigger than all of us. More specifically, winning achievements such as the Swedish Design Awards, the Grand Award of Design, and 'Best of Best' at the Automotive Brand Contest, all in 2018. CAKE continues to push their limits and speed up the journey towards a sustainable experience, combining excitement with responsibility. And it looks as if our view into the future is closer than we think.

Articles in this issue

Links on this page

view archives of VUE - VUE | Spring 2019