If 2019 is all about gender equality, it's necessary to
address how the standards of male beauty are changing.
As women, we already know the controversy surrounding
society's idea of what makes us beautiful—and no, I'm
sorry to report that we did not, in fact, wake up like this.
ese same standards, many people will tell you, do not
apply to men. ey are said to have it so much easier
than women and we're asked to imagine all the extra time
and money we'd have if we shared their general attitude
towards personal care.
However, just because men face less judgment about
their appearance doesn't mean they don't suffer from the
same confidence issues. Women are fortunate in that we're
able to vocalize, identify and seek out ways to overcome
our appearance insecurities. Guys, on the other hand,
have been shown to not feel as comfortable talking about
their looks and also don't have the plethora of resources
available to them—with few cosmetic brands marketing
themselves exclusively to men. So if you're a guy who's
experiencing a break out or wants thicker hair or less fine
lines and wrinkles, you'll notice an abundance of options
for her but nearly nothing for him.
BY ABBY MONTANEZ
V U E N J . C O M
64
