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pon arrival at the Asbury Ocean Club , guests will make their first stop at the main floor lobby. Entering the property through burnished bronze doors, they will check-in and be quickly whisked away to its highest level, where the 54-room boutique hotel awaits them on the fourth floor. Acclaimed hotel innovator David Bowd speaks to the arriv- al experience: "Check-in will not feel like a transaction, but a welcome. is is truly a luxury, five-star experience in a modern way. Service is attentive, but a little less formal. It's more suited to the personality of Asbury Park." Deeply invested in the resurgence of As- bury Park, real estate leader iStar, helmed by CEO Jay Sugarman, along with an award-winning team of experts, devel- oped the Asbury Ocean Club aer several years of hard work and planning. While other teams have attempted to restore the waterfront in Asbury Park—a beloved New Jersey landmark town reminiscent of rock 'n' roll concerts and music legend Bruce Springsteen—this is the only group that has made it happen. "Asbury Ocean Club is not just a building; it's the resur- rection of Asbury Park," says Sugarman. "It is a symbol of the return of this town to its rightful glory and an opportunity for us to create the ultimate beach lifestyle for those who want the very best." In contrast to many traditional luxury resorts, Asbury Ocean Club is modern, sleek, and stylish. Designed by Bonetti/ Kozerski Architecture and Handel Ar- chitects to be a focal point on the New Jersey coastline, the 17-story building, comprised of glass and other natural ma- terials, curves along the coastline, exuding brilliance and light over the historic beach town. Once inside, guests will marvel at the beauty of the lobby, surrounded by lush greenery and infused with colors of nature through the burgeoning flora and gardenscapes. Guests can then step out- side to enjoy a cocktail at the full-service poolside bar or simply put their feet up in a lounge chair and wait for the "roaming granita cart" to deliver a smoothie, juice, or tiki cocktail. If these appealing property ameni- ties make you think you will not want to spend any time in your room, think again. Designed to emulate private beach los, guestrooms (and residences) at the As- bury Ocean Club are adorned with high ceilings, wood-paneling, natural light, oceanfront views, open space, and com- fy furnishings. With an "uncomplicated luxury" vibe, you will enjoy all the ameni- ties of a five-star hotel with subtle nods to classic Asbury Park found in the vintage artwork on the walls and vibrant pops of color throughout. When it is time to grab some food, try one of the property's many dining locations, featuring partnerships with local food and drink establishments. V U E N J . C O M 91

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