VUE

A er the end of Jerry Seinfeld's hit NBC sitcom, he made his return to the entertainment industry as an automotive enthusiast in his web series-turned-Netflix show "Comedians in Cars Getting Coffee." During a 2015 episode starring Stephen Colbert, Seinfeld picks up "e Late Show" host from his Montclair, NJ home in a brilliant blue 1964 Morgan Plus 4. He explains that he chose the sports car based on the similarities it bares to Colbert—namely they're both conventional- looking on the outside, but deep down, quite the character. Seinfeld goes on to say that what he finds so admirable about Morgan Motor Company is that they simply don't care what other brands are doing. ey're quintessentially British, and their cars are so undeniably cool that you'll want to put on your best pair of leather driving gloves and tweed jacket before getting behind the wheel. Since the founding of Morgan Motors in 1909, the company has never changed its formula. To this day, each car is craed in a western England factory using the same core components—ash wood, aluminium and leather—three materials the Morgan team decided on over a century ago, yet defy the rules of modern day carmaking. Morgan stands as the longest running car manufacturer in all of Britain and continues to rise to the top of an industry that's largely dominated by exotic sports and luxury automobile producers. Beyond aesthetics, the appeal stems from the fact that all Morgan cars are made by hand—with no machines or computers in sight. e wood is sawn and bent and the framework is dipped in preservatives to ensure its durability against the elements. e aluminum panels are then hand- beaten into shape, painted and the leather trim is added to the cockpit which takes workers over 30 hours to complete. What may seem like an old- fashioned style of operation is actually rooted in science. Not only is ash lightweight, it's durable, flexible and more environmentally-conscious. at being said, driving a Morgan is an experience that will transport you back in time. e three generations behind Morgan Motors begins with Henry Fredrick Stanley "H.F.S." Morgan, whose innovative single-seat, three-wheeler prototype became the company's most iconic design. In the early days of motoring, the Runabout (as it was called) was considered one of the most successful lightweight cars of its time—outfitting a motorcycle engine and simple transmission into a light-weight chassis, also known as the "Cyclecar." V U E N J . C O M 101

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