The Digest | New Jersey Magazine
Issue link: https://magazines.vuenj.com/i/1160348
Grounds for Change Grounds for Change BY KIERA MITRU —NEW JERSEY-BASED AFFICIONADO COFFEE REIMAGINES THE ART OF THE ROASTING PROCESS THROUGH A GLOBAL AND SUSTAINABLE LENS. M ost mornings begin with a cup of coffee. But for many of us, it's about more than simply waking up. From the moment we're greeted with that chocolatey aroma and its warm floral notes, coffee has a way of bringing our senses to life—a small moment of serenity we carve out for ourselves each day. While we oen receive the finished product of the coffee roasting process, appreciating coffee is made all the better when knowing the path it took to get to you. At the heart of New Jersey-based brand, Afficionado Coffee, is the message of relationship through travel, conversation, and a passion for the origins of good coffee. From a seed inside a coffee berry to its journey to your cup, each of their products tell a story—and the story of all those who made it possible. Everything about the Afficionado brand is personal, from the hand-roasted coffee to the bond between staff members and the relationship they have with their farmers. Afficionado co-founder Adam Bossie lives the global reality of his brand, traveling to South America and Africa for three out of the 12 months of the year and fostering relationships with each and every farmer involved in the process. V U E N J . C O M 119