VUE

Castore promotes itself as the premium alternative to mass-market brands, supplying jackets, tops, bottoms and accessories for both men and women who participate in sports ranging from golf and tennis to skiing and running. e company's winter gear, under their Proteas Collection, is designed to provide warmth without weight. e collection includes leggings, shorts, tees, and jackets but its shining star is the Sousa Sweater. Made from a unique patented fabric with merino thread, the sweater is waterproof yet prevents the user from overheating and it is lighter than most training tees. A bonus is the sweater is finely tailored to look stylish before, during and aer a workout enabling a smooth transition between the track and corner café. Adding to their winter line, Castore has taken on the competitive brand market of ski jackets with what the company calls its "luxurious cold weather masterpiece." Warmth is supplied by a fill of European goose down and windproof technology while mesh lined guard and underarm vents allow for breathability. Castore used its patented laser cut technology to map areas of the body that produce high heat and ventilate those areas to efficiently cool the skier. Because bringing increased athletic performance is also demanded by Castore, the ski jacket is made with a high flex fabric that is tailored to shape around the skier's body to reduce drag up to 17 percent. In addition, a removable storm hood that fits over ski helmets rotates with head movements allowing for clear vision of who or what a skier is overtaking. All of Castore's clothing is worn and tested by elite athletes for 100 days to ensure optimal performance in all conditions. Attesting to its value to the world of professional sportsmen, Scotland's Andy Murray has become a champion of the Castore brand. Murray launched a partnership with the brothers and wore their brand for the 2019 Australian Open and will, presumably, be wearing Castore for all his matches going forward. A full line of tennis wear was released to coincide with Wimbledon last June. is demonstrates Castore's determination to lead the field as the go-to brand for athletes of many sports and seasons. Castore is available online, but the brothers have been selective in choosing retailers to sell their products. Castore is currently sold through Mr. Porter, Matches Fashion, Harrods and Lane Crawford, and a few future storefronts are planned in larger cities across the globe. V U E N J . C O M 151

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