VUE

A midst the chocolaty aromas and friendly faces that fill the coffee house, 29-year-old Jonathan Ferrer sits as he has for years, blissfully tinkering with one of his timepiece designs. It's here that he is at peace, creating something he's passionate about in an atmosphere that's both comfortable and familiar. But for the founder and designer of Brew Watch Co., this happy ritual is more than just where he likes to do his work. For Ferrer, it's the very source of his inspiration for each watch he creates. e details of Ferrer's designs feature little vented cut-outs on the crown and on the back, denoting his affinity for coffee shops. At times, the former NJIT grad will even sneak in a few java-esque surprises—most recently, a small timer set for 35 seconds (the optimal time for espresso). For Ferrer, each watch tells a story and in many cases, it's one connecting the sophistication of a timepiece with those serene moments inside a café. "Coffee shops are my place of peace. is is where I enjoy de- signing, meeting with people and it just seems as though everyone around me is enjoying their time, too. So I thought it would be cool to put my own personal story into that. It's a story that other people can relate to, which is the most important thing—relatabili- ty and connecting. at's why I called it Brew." A TIMEPIECE STORY BY M I C H A E L S C I VO L I | P H OTO G R A P HY BY J O N AT H A N F E R R E R —Jonathan Ferrer started as an intern for Movado. Today, the New Jersey-native has created and designed his own watch brand—all before the age of 30. V U E N J . C O M 38

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