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VUE | Winter 2020

The Digest | New Jersey Magazine

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Page 147 of 163

In London, a city synonymous with cold and wet winters, two brothers saw that gap in the market for supposed "clothes for any climate" versus what was truly available, and answered with the launch of men's sportswear line, Castore. Tom and Phil Beahan were professional athletes—soccer and cricket respectively—disillusioned by the lack of available performance sportswear. While brands such as Lululemon and Sweaty Betty were providing innovative, high-performing products for women, there was nothing comparable for men. e brothers tossed aside their careers in finance and launched Castore in 2015 with an end goal to be the premium alternative to companies such as Nike and Adidas. e Castore tagline is "Best Never Stops" which reflects not just their goal of making athletes better, but of making clothing that enables athletes to train and perform at their peak. e innovative products bring breathability, warmth and protection from the elements to athletes who have to or want to train year-round, in any climate. e Castore company relies on engineered and technical fabrics, with materials sourced from mills in Italy and Switzerland. To keep rain out and allow for body moisture transfer, a tight weave structural insulation is used along with a stretch blend fabric to regulate body temperature and encourage moisture wicking. Castore engineers a simple tee turning it into a high- performance piece of activewear through use of laser cut patterning that enhances ventilation and 100 percent sonic welded construction that helps prevent chafing. e shirt also features anti-odor protection. V U E N J . C O M 148

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