To build his intricate timepieces, Ferrer
sources supplies from all over the world,
including manufacturers and engineers that
can tweak his designs for quality control.
Brew Watch Co. began with one design per
year and now aer five, the brand produces
two to three designs annually—thanks to
Ferrer's drive and dedication in all aspects of
the company. "I was doing everything from
design and engineering, to sourcing samples
and supplies. But I was also doing the PR,
photography, the website creation—and so
on. at's where it's really exciting for me,
and it all sort of snowballed."
Growing up in Woodbridge, NJ, Ferrer's
passion is also one that ultimately may be
passed down from generation to generation.
His father, currently a jeweler and designer
for Tiffany & Co., and grandfather, formerly
a designer for Cartier, undoubtedly had some
impact on his creativity. "When I was a kid,
my father always told me to never get into
this industry because it's especially labor in-
tensive. So he sent me to NJIT so I could 'use
my mind, not my hands.' But I just fell into
the same groove," he laughed. "ere really
was no escape."
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