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When it comes to fashion sense, what's one bit of advice you can give the average man? First and foremost, don't be afraid of trying out new things! A lot of people get stuck in what they always wear and don't move on. Also, every man's closet should run some classic basics like a nice suit, white sneakers, boots, some cool jeans and one-colored shirts. As a style influencer and model, how do you choose which brands fit to partner with? My team and I have always been really selective when partnering up with brands. e most important part of the decision process is that I have to say, "I would also rock these products in my everyday life without advertising it." Also, we always have an eye on material and quality of the products, so I can stand 100 percent behind the things I'm advertising for! Of course there has been development through the years, since I'm also older now, but the process of decision has always been the same. How do you think fashion has evolved as a result of the prevalence of social media? I think it really pushed all the brands to be even more equal and open-minded. It also has brought high fashion brands closer to people who are not interested in the fashion industry. I love that. Creating fashion is art, and in my opinion, it has never been more appreciated as it is now. Do you feel social media has shied power from the brand to the individual? Well, I think social media gave everyone—the brand and the individual—the possibility to show their very personal story. ere's so many brands out there that really do a great job in storytelling and putting their brand's soul out there. So, the answer to this question can't be a "yes" or a "no" to me. I think social media has brought both sides closer together, resulting in something that's bigger than anything has been before—real conversation. Talking to each other; listening to each other. I guess that is what happened. So, in my opinion, the power has shied, but not in its entirety. What does luxury mean to you? How do you interpret it? As I have become a pretty spiritual person over the past few years, I have to say that my personal sense of luxury has also shied a lot. is doesn't mean that I don't like cars or fashion anymore. But to me, real luxury is to be able to spend some time for yourself. I recently traveled to a beautiful hotel in the German Alps all by myself to recharge my batteries, meditate and simply enjoy time without having to worry about deadlines and to enjoy some "me time." To me, that's real luxury. P H OTO BY N AT H A L I E L A R C H É P H OTO BY N AT H A L I E L A R C H É V U E N J . C O M 103

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