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"We have our own set of automotive design principles but in recent years we have been learning how to apply our principles to other areas of design, such as architecture, motorcycles and now helicopters," said Marek Reichman, Aston Martin's Vice President and Chief Creative Officer. "is first application of our design practices to a helicopter posed a number of interesting challenges but we have enjoyed working through them. Beauty is of vital importance to Aston Martin and to our customers and we think the ACH130 Aston Martin Edition is an inherently beautiful machine. It provided a wonderful canvas for our team to work on so we now look forward to seeing everybody's reaction." For Airbus Corporate—who are the global market leaders in the private and business aviation sector—the ACH130 Aston Martin Edition collaboration was very much about bringing together automotive and aeronautical design as one. For a company that generated roughly $70 billion in revenues in 2018, they wanted to make something for helicopter owners who take great pride in their personalized transportation while invoking a sense of brand loyalty— something Aston Martin has long been known for. "e ACH130 Aston Martin Edition is optimally positioned in the market for hands-on owners who draw satisfaction from personally piloting their aircra and it generates strong brand-loyalty," Frédéric Lemos, Head of Airbus Corporate Helicopters, explained. "In the same way Aston Martin's products are cars for drivers who relish being at the wheel and they inspire a comparable attachment to the brand. So they are the perfect partner for us in developing this superb new ACH130 Aston Martin Edition." V U E N J . C O M 155

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