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But again, AVTR's automatics let the driver defer. e steering committee at the console can push forward to accelerate, backwards to slow or le and right to weave in and out. AVTR also puts a spin on changing lanes. Hands down, the front and rear axles can steer in opposite directions and produce a sideways crawl. Straight shooting, Mercedes does admit that AVTR will probably never grace a showroom. So why the tease? "Show cars are here to spark our imagination of what's possible, just like good science fiction movies," opined Källenius. Of course, this vision would fall short if it didn't aspire to the Na'Vi. Reduce, reuse and recycle thus propels Mercedes forward. "We're aiming at a carbon-neutral passenger car fleet by 2039," said Källenius. As for optimizing factory floors, the 10-year goal is a 40 percent energy reduction rate. But the future is already here with plants in Poland and France that run entirely on renewable energy. Similar goals are set for water conservation. By 2030, a 30 percent cut is the target, and fully closed water cycle systems are already being developed. e same self-contained mindset hopes to put a bow on the battery power inefficiencies. AVTR's graphene-based organic technology uses no rare earths and metal, and complete recyclable means electric mobility can become independent of fossil resources. Nonetheless, doing the world right doesn't necessarily mean reinventing the wheel. e DINAMICA® leather seats contain recycled material from old clothing, flags and PET plastic bottles. Not as unsophisticated as it sounds, the slip resistant surface keeps the posterior slide out of the ride, while the cushiony material sinks in a welcoming feeling. In addition, the entering sunshine has the seat's color-changing back shell fabric reigning blue tints, and on the floor, a fast replenishing Indonesian wood called "Karuun" doubles down the domesticity by radiating warmth. More importantly, these elements reinforce protection of the rainforest and the pursuit of technological awe that has zero environmental impact. A lot to shoot for and maybe a long way off, but Mercedes-Benz and "Avatar" are familiar enough with rarified air to dream, on the verge of science fiction. PHOTO BY @JOHNDECKERSTUDIO ALL NEW GUESTS RECEIVE A $25 GIFT VOUCHER FOR ANY SERVICE WITH SELECT STYLISTS MENTION THIS AD TO RECEIVE A COMPLEMENTARY COLOR CONSULTATION. OFFER EXPIRES 5/31/20. R E D BA N K 123 Broad St • Red Bank, NJ 07701 • 732-219-6558 SALONCONCRETE.COM B ELL W O R KS 101 Crawfords Corner Rd #1109 • Holmdel, NJ 07733 • 732-444-1063 MON 9-6 | TUE 9-6 | WED 9-8 | THURS 9-5 FRI 9-6 | SAT 9-5 | CLOSED SUN TUE 9-7 (EDUCATION DAY MODELS WELCOME 11-3) WED 9-9 | THURS 9-8 | FRI 9-7 | SAT 8-6 | SUN 10-5 | CLOSED MON V U E N J . C O M 161

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