VUE

P arisian style has mesmerized global shoppers for decades. From its effortlessly chic flair to its classic aesthetic, it transcends both time and trends. But what exactly is it that draws consumers towards this distinctive style, and why doesn't it disappear aer a few seasons, like so many others? e answer is that Parisian style is fluid: it evolves and changes based on the happenings and the people of the City of Lights. As such, Parisian style remains ever current and relevant—a metaphor for the city from which it originates. Rather than trying to isolate one or two elements of Parisian style, concept brand Éternel Parisien captures the essence of Paris through a transformative and transcendental look at luxury accessories. When I first learned of Éternel Parisien, I could not help but wonder what a concept brand was and how it differed from a traditional brand model. e creative minds at é.p. enlightened me: "e brand name came spontaneously along with the idea of designing a collection of accessories and objects to serve the needs and aspirations of the discerning urban dweller. Éternel Parisien relies on spontaneity rather than market studies. It is a concept brand with accessories as its core business, but one that can also design and produce objects or clothing to respond to the impulse of the moment instead of aiming to conform to trends and collection imperatives. Today, Éternal Parisien makes bags and small leather accessories. Tomorrow, it may make a leash for dogs, a scooter helmet, or an umbrella." BY M E L I S S A S O R G E A Made-in-Paris Concept Brand Redefining Luxury Accessories Éternel Parisien V U E N J . C O M 48

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