The Digest | New Jersey Magazine
Issue link: https://magazines.vuenj.com/i/1242540
F or answers, I spoke with Tory Bergmann, Marketing Coordinator at Ring Concierge, the NY-based bespoke engagement ring and fine jewelry company. "We've found the vast majority of our customers are not allowing COVID-19 to prevent them from planning their futures with their significant others, and that includes designing and buying their dream engagement rings virtually," Bergmann said. If ever there were a jewelry business designed to survive the pandemic, it is Ring Concierge. e engine of their e-commerce business is their shocking presence on Instagram—just shy of 300,000 followers. And because they receive most of their inquiries via Instagram DM, their clientele is largely international or out-of-state. Ring Concierge works with these clients in order to design their engagement rings through phone calls, Skype sessions, emails and text messages. ey send high definition photos and videos of the diamonds and settings in natural light so their clients have an accurate visual representation throughout the process. So, while other jewelry companies are scrambling to get their ducks in a row for remote business, Ring Concierge is an old hand at exactly this. e process of designing a custom engagement ring begins with a conversation with one of Ring Concierge's Bridal Consultants, where you'll discuss cut, color, clarity and setting preferences. "We don't keep an inventory because we don't want to push any of our clients towards a specific diamond that they may not want. at's why aer your consultation, we source from all over the world and find diamonds based on your budget, style and preferences," Bergmann said. is consideration stems from when Ring Concierge founder, Nicole Wegman, was searching for her own engagement ring in the NY diamond district seven years ago. Wegman found the intense 'used-car- salesmen' energy she was receiving from the older, mostly-male jewelers on 47th street created a non-ideal environment in which to find her forever ring. Conversely, when she visited luxury retailers like Harry Winston or Tiffany's, she felt those places were brimming with options but lacking in affordable or even reasonably priced rings. is was when Wegman noticed a gap in the market. Where were the options for young women? V U E N J . C O M 46