VUE

e brand's philosophy is what tugs at heartstrings of consumers across the world, but it's the clothes themselves and their feminine aesthetic that catches the eyes of women everywhere. Designed to be warm weather- ready and an ode to summers past, Faithfull's vintage-inspired, Ulla Johnson-esque collections are effortless in fit and appearance. ink flowy dresses, floral prints and a youthful yet fun-loving vibe sported by leading ladies like Vanessa Hudgens, Jenna Dewan, Bella Hadid and Margot Robbie. For Spring 2020, Faithfull took to the luxe seaside location of Côte d'Azur, France for their latest Riviera campaign. Set against the backdrop of Villa Ephrussi de Rothschild—a pink Renaissance-style palace with one of the most famous gardens in all of France—model Frederikke Sofie showcases Faithfull's romantic designs while blending seamlessly into the Mediterranean surroundings. "While planning our campaign, our directors fell in love with the backdrop of Villa Ephrussi de Rothschild for its colorful and femme tone palette, and beautifully rich landscape. We were over the moon when given the chance to shoot here." Most obviously, botanical patterns and pastel hues are carried through the collection as the overarching theme of spring, and clothes are accompanied by kitten heels, dainty purses and cap sleeves. "A sweetly toned palette and array of vintage-inspired prints, with ladylike accents reminiscent of the 1950s," is how the designers described it. A mix of must-have silhouettes from smocked dresses and cropped separates to cheeky swim and flirty skirts, there's a lightness to this collection that encapsulates the nature of the season. A classic-cool flair that just feels timeless. V U E N J . C O M 45

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