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VUE | Summer 2020

The Digest | New Jersey Magazine

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rest is not just crasmanship but the sheer beauty which is what first attracts a customer. "What sends everything home is the level of quality the boats are produced with. You can see pictures of them everywhere, but when you come touch and see the boat, it stands out and goes beyond—it sells to the customer on its own." e beauty and quality are what caused Forbes Magazine to name Hacker-Cra one of "America's Top 50 Products." e boats also attracted Neiman Marcus which designed a Neiman Marcus Edition Hacker boat that was selected as a "fantasy gi" in their famous Christmas Book catalog. Tommy Hilfiger, Nautica, Marks & Spencer, and Tommy Bahama have featured Hacker boats in their advertising to marry their classic brands with a classic cra. Classic wooden boats are still in demand for clients who want to relive a tradition of their own, or simply prefer the appearance of wood over fiberglass. Hacker Boats provides them with the marriage of a timeless boat and modern conveniences that offer the perfect respite from the worries of today. V U E N J . C O M 58

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