VUE | Spring 2021

The Digest | New Jersey Magazine

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Page 115 of 179

BY BRIANNA ROBERTIELLO B eginning as an antique Oriental rug supplier, Safavieh planted their seed in the home furnishing realm. They have since transitioned to a full home and outdoor furniture brand, while still curating collections of their unique rugs. Through studying fabrics, lifestyle trends, and color combinations in the fashion world, Safavieh is able to produce unique designs on a traditional, glamorous, and modern scale. Focusing on using high tech methods of production and high quality materials, the craftsmanship and style of Safavieh's pieces go unmatched. Growing from an artisan family business, to an international distributor with two million square feet of warehouse space, Safavieh has excelled through their innovation, while sustaining their traditional reputation. Promoting accessibility to all, Safavieh offers complete customization of their products. With a broad range of price points, styles, fabrics, color schemes, and sizes to choose from, customers can build precisely what they are seeking. Their innovative approach of combining textures and colors that unexpectedly and seamlessly blend, has opened doors to extraordinary styles and designs. Safavieh has partnered with numerous designers to create truly exceptional furnishing collections. For four generations, Safavieh and the family behind the brand, have dedicated their talents to curating durable interior furnishings in a beautiful and customizable manner. This room hosts an eclectic aura with contemporary pieces to create a youthful and relaxed appeal. Flaunting a mixture of materials sourced from Italy and modern black and white accents throughout the space, this design delivers high-class components for small space and apartment living. The marble and Italian stone table serves as a statement piece to add movement to the room and draw the eye out, creating the appearance of a larger space. Practical lighting is used to reflect the calming feel of the room and to keep the area cozy. V U E N J .C O M 116

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