The Digest | New Jersey Magazine
Issue link: https://magazines.vuenj.com/i/1347392
B uilt as a token for his lost love, The Don CeSar was opened by Thomas Rowe in 1928 on 80 acres of shoreline. The opulence of the hotel itself, paired with the lively ambiance and beautiful beaches, attracted some of the Roaring 20's most prestigious members of high-society. Serving as a jungle gym where the rich and famous could mingle, The Don CeSar became an icon of style and glamour, and is even believed to have inspired some of F. Scott Fitzgerald's stories during his stays. Through the years, The Don CeSar gained recognition on the silver screen after it was featured in Once Upon a Time in America and when Tom Petty & the Heartbreakers performed on the rooftop of the hotel for an MTV documentary. Today, The Don CeSar radiates a sense of nostalgia, while continuing to embrace the grand richness of the hotel. In January of 2021, The Don went through a full renovation to restore the building's elegant beauty, while maintaining Rowe's dream and legacy. The eight-story hotel, coined the "Pink Palace", is engulfed in affluence and leisure, making it a must-visit for beach lovers and history junkies. V U E N J .C O M 165