The Digest | New Jersey Magazine
Issue link: https://magazines.vuenj.com/i/1347392
For more information, please visit bdiusa.com On the side of products for working areas, BDI has innovatively engineered its products to promote organization in an artfully inventive method. It is all about practicality and balance when it comes to BDI's desks, cabinetry and office products. Associate Design Director, Matthew Weatherly uses influences from Danish modernism and soft minimalism to create optimally efficient furnishings. Independent designers are also involved to bring in fresh ideas and styles to the products. Their range of work-focused products features pieces that fit all types of work styles, along with complementary pieces to create a full office set-up. The Sequel 20 collection is BDI's most popular line of office furnishings. Hidden flip-down drawer fronts allow you to stash your keyboard while still having it accessible, and magnetically attached wire management trays keep the space uncluttered. Standing desks are another one of BDI's impeccably designed products and are height-adjustable so you can switch from standing mode, to sitting mode with just a click of a button. BDI has a line of modular shelving units, Semblance, that is flexible and customizable so you can configure a system that is unique to you. The modular designs can be used for media solutions, shelving units and office spaces to create a beautifully compact system. BDI furniture is distributed through home furnishing retailers instead of through big furniture companies, to give customers a more direct and personal shopping experience. BDI has received praise for their attentive customer service and simple instruction manuals that inform customers of the features of their product. BDI's design tactics are founded on a desire to combine innovation with beauty and efficiency. By perfecting their philosophy and working with talented engineers and designers, as well as using long-lasting, high quality materials, BDI has made an impact by producing a multitude of furniture that is more accessible to consumers than the products of its competitors. Rooted in BDI's foundation is simplicity. Simplifying customers' lives by making their products easy to maneuver with a minimalist yet beautiful design, sets BDI apart from other furniture brands. Whether you want to organize your entertainment system or refresh your workspace, BDI creates furniture that fits your lifestyle with a striking combination of function and design. V U E N J .C O M 87