The Digest | New Jersey Magazine
Issue link: https://magazines.vuenj.com/i/1347392
F or London-based Interior Designer Alix Lawson, the most effective method of jumpstarting the creative process begins with one simple task-- escaping a cramped, isolating indoor space for a wandering walk. And so, with just a few strides down the block and a couple breaths of revitalizing fresh air, the pesky mental clutter from living, working, and existing in the same repetitive space for the past year, completely vanishes. Shortly after, Lawson says she begins to see words in her head, and, subsequently, the big jigsaw puzzle of designing a space unfolds. In, fact, this creative-block panacea inspired me to wondrously pace through the downtown sector of Red Bank, relentlessly seeking inspiration for my own word puzzle. There's just a simplicity with re-familiarizing with nature. Alix Lawson's philosophy of appreciating the outdoor, simplicity of the environment comes at an appropriate time with the current COVID-19 global pandemic. With the mounds of physical and mental clutter from the makeshift WFH office to the monotony of existing in the same space, Alix Lawson's soothing simplicity in conscious minimalism reflects the wants, needs, and dreams of the current isolating era and beyond. "Conscious minimalism reimagines the way we construct a space, adapting our respective environment and our tailored needs with the clarity of less. I like to think of it as reducing the blaring volume while bolstering the sound quality," said Lawson, the prestigious creative mind behind her eponymous interior design company, with nearly 20 years of extensive industry experience all over Europe, Asia, and her homeland of Australia. DESIGNER: ALIX LAWSON LOCATION: DUBAI V U E N J .C O M 95