The Digest | New Jersey Magazine
Issue link: https://magazines.vuenj.com/i/1426217
purchased from Leonardo for years, eventually purchasing his engagement ring there, marking yet another important moment with Leonardo Jewelers. With Monteiro now like family and seeing his sales success at UPS, Leonardo asked Paul if he would work for the store. From luxury watches to jewelry and engagement rings, Leonardo Jewelers continues to uphold their reputation for quality and are always in search of fresh, unique pieces for their customers. Today, Leonardo's children, Vivian, Leo, and Ivette, own the store, and they continue to branch from the seeds their father planted for the business. Beginning work at the store from a young age, Vivian, Leo, and Ivette have poured their hearts and souls into Leonardo Jewelers honoring their father's values. Their children work for them today, further expanding the family legacy. While COVID-19 was a scary time for all businesses, the family aspect surrounding Leonardo Jewelers created a phenomenal support system to keep the business afloat and thriving. Losing some long-term employees to retirement during COVID-19, Leonardo Jewelers needed to bring in new staff members. The new group of hardworking individuals blended right into the team and stepped up to the plate when Leonardo Jewelers switched to taking phone and photo orders. Like many businesses, Leonardo Jewelers had to take an unconventional course during the pandemic and did home delivery so their customers could still memorialize special moments while everything seemed so uncertain. Paul Monteiro and other members of the team dedicated their time during the pandemic on improving their website. When Leonardo Jewelers was able to open again, they started with curbside deliveries before opening fully. Since so many people V U E N J .C O M 45