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VUE ON | DESIGN Its extensive line of products is just part of what the Perlick Corporation credits for its success. e team behind the brand always insists on the best quality and finding creative ways to meet growing and expanding customer needs. at ingenuity and innovation, along with skilled crasmanship is what rocketed the company from its roots as R. Perlick Brass Works to where it is today. Robert K. Perlick was a German immigrant who started R. Perlick Brass Works in Milwaukee, Wisconsin in 1917, as a manufacturer of parts and battery terminals for industries that included automobile and streetcar manufacturers. When prohibition hit and the only beer that could be sold was "near beer"(a popular product with no more than .05% alcohol), Perlick and his brothers saw an opportunity to become the only manufacturer of brass beer taps creating a niche market for the business that boomed once prohibition ended. Sales were further buoyed by their invention of the direct draw Pony Pump which allowed beer to be tapped straight from the keg. As a constant innovator, Perlick became just the company to solve the logistics of dispensing beer in large stadiums. e Century Beer System was developed in the 1950s enabling sports fans everywhere to raise a glass to cheer on their favorite team. at culminated in the 1990s when Perlick engineers were tapped to put in the nearly six miles of beer lines for the newly renovated Madison Square Garden. e rest is history as the business has continued to grow and evolve to support the rise of the cra beer industry and renewed interest in designer cocktails at both venues out of the house, as well as entertainment areas right at home. Perlick's residential line is built on the expertise and experience found in working on commercial spaces, but scaled and designed to meet homeowners' entertaining needs. Craving a cold brew while you watch a movie, gathering friends for an impromptu wine and cheese party, or needing to chill that favorite face cream? No matter what space, kitchen, living room, theater, or even bathroom, Perlick has an under-counter refrigeration solution. eir new marine grade line just expands the options to the great outdoors. When summertime means outdoor living with the waves lapping, seagulls swarming, and the scent of salt in the air, turn to Perlick's Marine and Coastal Grade Undercounter Refrigeration to ensure a cold drink is always in hand and a party is just a tap pull away. "We value our relationships with customers and our ability to incorporate customer feedback into the design, engineering, and manufacturing of our luxury appliances." 84 VUENJ.COM

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