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VUE | Fall 2022

The Digest | New Jersey Magazine

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TOM BRADY HELPS SAVE THE PLANET Five years later he says they are not only moving closer and closer to that goal, but they've also added the mission to leave the planet the same way they entered it by making a truly sustainable product. at new angle to the company comes largely through the wishes of the new brand ambassador, record-breaking football quarterback, Tom Brady. A long-time fan of Brady, Julius cold called Brady's agent to discuss partnership opportunities and said he received a call back the next day. Flash forward six months, and Julius found himself in Brady's home in New York to hash out contract details. e arrival of the pandemic slowed things down, but the Cloos X Brady line was launched in September 2020 and carried the added excitement of being the company's first fully biodegradable line of frames. e desire for a sustainable product came from Brady, who is an environmental advocate and pushed for Christopher Cloos to move in a new direction. Today, Christopher Cloos's main contract is with the Italian company Mazzucchelli, which manufactures the glasses using bio acetate. e company is known for its crasmanship. ey assemble the final parts of the frames and undertake the quality assurance of each pair by hand, assuring nothing leaves the floor if it isn't perfect. As the popularity of biodegradable frames grew with the Tom Brady line, Christopher Cloos made the decision to make all of its frames biodegradable. at was followed by the creation of a partnership with the Danish environmental organization, Plastic Change, to assure all shipments are 100% carbon emission compensated. "We calculate all carbon emissions released during our shipment and then compensate them by supporting recognized and certified carbon offset projects," Julius explains. VUE ON | FASHION VUENJ.COM 41

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