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Additionally, Christopher Cloos customers are encouraged to return their old frames so the materials can be recycled, and, in return, they received a discount on new purchases. e company releases a monthly sustainability report so it can better understand its footprint and use the data as a benchmark for instituting further sustainable choices and processes. "Being carbon neutral makes a lot of sense for us. If you can make a sustainable company and reach for zero carbon emissions, that's what we're here to do, to leave the planet as we found it." Having a sustainable product helps Christopher Cloos stand out in a somewhat crowded field of eyewear, but buyers are sold by the competitive pricing and Scandinavian-inspired minimalist style. "If someone is looking for a more branded item with a visible logo, that's just not us. We prefer subtle elegance," Julius says. While Tom Brady has been a highly successful ambassador with his line regularly sitting atop the best seller list, Julius says it's time to also showcase the brand as a choice for the best-dressed ladies. Leading the story on that front is the new Christopher Cloos brand ambassador, former Victoria's Secret model and world-renowned fashion icon Elsa Hosk. Similar to the men's line, the women's frames will capture a classic style, whether more vintage tortoiseshell or a modern square shape and of course, embrace sustainable design. Both men and women who sport a pair of Christopher Cloos sunglasses can walk confidently knowing all passersby will wonder whose eyes are behind those shades. VUE ON | FASHION VUENJ.COM 43

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