VUE

Interior Motif offers window treatments, closet solutions and partners with legacy manufacturer Hunter Douglas. Together they distribute the most innovative and high-quality shades in the industry while also making strides to focus on energy efficiency and sustainability. Stephan Elbaz, the owner and president of Interior Motif is no stranger to the window treatment industry. Born in Canada, he learned the ins and outs of the industry by working at his family's business. With a strong desire to branch off on his own, he moved to the United States to pursue fashion. One day a er consulting with a client, he was stopped at a red light in Hoboken and noticed a "for rent" sign on the window of a commercial building. Like the fl ip of a switch, he took the initiative to call the number on the fl yer and the rest is history. For 29 years, Interior Motif has been one of about 500 exclusive galleries for Hunter Douglas, the largest window treatment designer and manufacturer in the world. e detail that distinguishes Interior Motif as a showroom is their attentiveness toward client needs and rigorous product training that allow the staff to become experts on Hunter Douglas products. is knowledge gives them the ability to support and build long-lasting relationships with clients. Client support was exemplifi ed during the pandemic when Interior Motif partnered with Hunter Douglas to provide professional measuring and installation services to make the purchasing experience more seamless. ey also adapted through the use of Zoom to consult for home fi ttings. While virtual consultations and services were something the showroom staff and management never thought they would be able to provide, they now see that it off ered an opportunity to go into many more homes and build more relationships with clients. "People usually never have time for home improvement projects but we were extremely busy because people were home and looked at their interiors and decided this was the right time. ey realized how important their home, their furnishings, and the eff ect of lighting is to them," says Elbaz. ough recent years have posed unprecedented challenges, one of the biggest for designers, manufacturers, and interior furnishing providers has been supply chain delays. To keep clients calm when faced with extensive shipping delays, Interior Motif keeps them in the loop through the entire design process and shares details transparently. "We're not a company that's going to promise you something and underdeliver so we want to make sure we manage client expectations," Elbaz says. Another guarantee that Interior Motif off ers to clients is a one- time replacement if they are not completely satisfi ed. Interior Motif strives to leave clients with a space they'll feel happy and comfortable in. VUE ON | DESIGN VUENJ.COM 69

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