The Digest | New Jersey Magazine
Issue link: https://magazines.vuenj.com/i/1489395
Australian luxury fashion label, ZIMMERMANN, has arrived a little closer to home thanks to the opening of their brand new store at e Mall at Short Hills. Previously available in international retail locations such as Neiman Marcus, Bergdorf Goodman, Harrods, and Saks 5th Ave, and with flagship stores in places like New York, Paris, London, Sydney, and Milan, ZIMMERMANN's newest location in New Jersey is an exciting one. It marks the brand's twentieth store in the United States since the 2011 opening of their first US location in Beverly Hills. Aer launching stores across the US, UK, Europe, and continuing their international expansion with recent store openings in Spain and China, ZIMMERMANN is always adding devoted followers who love their breathtaking and innovative designs. Founded in 1991 by sisters Nicky and Simone Zimmermann, this internationally renowned fashion line started from humble beginnings. Nicky Zimmermann began her career by designing and making dresses out of her parents' garage, and then selling them at the weekend Paddington markets in Sydney. Word quickly spread about her one-of-a-kind dresses and following a two-page editorial layout in VOGUE Australia, Nicky Zimmermann saw the demand for her dresses skyrocket. Boutiques all across Australia began to submit orders, and Simone Zimmermann joined her sister to help with the growing business. Soon aer, ZIMMERMANN was born. ZIMMERMANN's early success was rooted in Nicky and Simone's innovative approach to creating flattering swimwear, incorporating elements of high fashion into sexy and sculptural one pieces and bikinis. While they originally gained notoriety for their sophisticated and fashionable Swim and Resort collections, the brand has blossomed since the 90's to now include ZIMMERMANN Swimwear, Separates, Kids, Footwear, and Accessories. ZIMMERMANN is known for their delicate, original prints, high quality fabrics, feminine details, and classic designs with a modern spin. For those seeking original, chic, and elegant pieces to add to their wardrobe, a visit to ZIMMERMANN's newest store at e Mall at Short Hills to check out their Resort '23 collection is not to be missed. VUE ON | FASHION 40 VUENJ.COM