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VUE | Winter 2023

The Digest | New Jersey Magazine

Issue link: https://magazines.vuenj.com/i/1489395

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With its opening held on December 17, 2022, the ZIMMERMANN store at e Mall at Short Hills is designed to be an immersive, dynamic experience for the shopper with discerning taste. Designed by Studio McQualter and spanning 1,712 square feet, ZIMMERMANN's newest store location seeks to offer a peaceful respite from the frenetic energy of a shopping mall. In collaboration with local metalworkers, a bespoke metal storefront greets customers as they arrive. Custom-designed terrazzo floors and mosaic tiles transport shoppers to another time and place, and elevated ceilings complete the transformation of a traditional shopping space. ere is a spacious lounge area lined with luxe curtains and bespoke handwoven rug, and purchases are rung up in a funky foiled room which draws design inspiration from Andy Warhol's Silver Factory. VUE ON | FASHION 42 VUENJ.COM

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