VUE

e Lanserring journey begins in the state-of-the-art joinery located at the foot of Riegersburg Castle in Austria. Descending from four generations of master crasmen and joiners, Lanserring founders, Bernd and his brother Johann Radaschitz carry the art of creation in their bloodline. Aer graduating from college, Bernd and Johann founded INTERIOR- iD, a firm meant to serve the B2B market and provide custom-fitted and engineered designs and cabinetry to renowned architects, lawyers, and construction companies within the British marketplace. Aer a few years of finding success and building a loyal clientele in London, the duo founded the Lanserring brand in 2017. LANSERRING serves as the design arm for a new market of clientele looking to custom-design furniture, living spaces, and homes. Combining the legacy of their workshop and previous partnerships with a new location and market to showcase their creations, the Radaschitz's aim is to expand their footprint in the design industry and the globe. is includes crossing the pond and establishing a conceptually focused 1,580-square-foot showroom in the heart of SoHo, New York City. e design team at Lanserring is helmed by award-winning designer and current Creative Director, Alexander Beaugeard, who began his career with designing luxury superyachts before shiing into furniture design for luxury furniture retailer, Mark Wilkinson Furniture. Beaugeard then pivoted to renowned international luxury furniture brand, LINLEY, where he won acclaims such as Best International Kitchen in 2014 and Best Out Of London Luxury Homes at the 2014 Evening Standard Awards. Well- known for his impact in the furniture and design spaces, Beaugeard currently leads product design and development working hand-in-hand with both arms of the Radaschitz business, Lanssering and INTERIOR-iD. VUE ON | DESIGN VUENJ.COM 37

• Cover