The Digest | New Jersey Magazine
Issue link: https://magazines.vuenj.com/i/1497340
DESIGN AH Design Group was founded by Ariella Horowitz, principal designer and leader of the Northern New Jersey-based, full-service interior and exterior design firm. Utilizing a hands-on approach for design, Ariella Horowitz is known for her firm's specialization in new construction, full renovations, and custom homes. By partnering with developers and industry professionals in the architectural stages of the building process, Horowitz and her team are involved in their projects from the inception of the clients' vision to the final delivery of all of the finishing touches and fine details of the home. When first meeting with the client, Ariella Horowitz and her team discuss different design aesthetics and styles in order to best understand what draws them in and speaks to each individual client. Aer understanding the general direction and aesthetic, AH Design Group will take it from there. Clients are able to see the amount of detail that is put into each project to fit each unique client and their lifestyle. Constantly checking in on their projects throughout the build and problem solving along the way, AH Design Group provides their clients with a sense of security and assurance with their hands-on approach. Horowitz's motto is "Design with Distinction" and it is clear to see that all of her projects have an incredibly custom feel and dedication embedded in them. AH Design Group's recent project, a stunning, transitional style home in Demarest, New Jersey, boasts both the architectural intelligence and intentional design tactics that the firm stands by. e home flawlessly incorporates contemporary elements to embody a timeless yet modern feel to the space. Flowing with a clean, white backdrop throughout the home, it was important to AH Design Group to get creative with elevating the space through components that invoke a "wow" factor. Beginning in the architectural phase, AH Design Group selected all of the exterior materials, including the large and intriguingly shaped windows, along with the intricate ceiling and lighting design plans seen throughout the home. By having the plans of the home from the beginning, Horowitz and her team were able to ensure a flawless installation. Photos by Brian Berkowitz VUE ON | DESIGN VUENJ.COM 21