The Digest | New Jersey Magazine
Issue link: https://magazines.vuenj.com/i/1498571
If the sun, sandy shores, and ocean waves are what you're craving this spring and summer season, imagine if you could embrace that feeling year-round in clothes that capture the experience. A brand that delivers exceptional, casual, and versatile wear made with love, passion, and a deep connection with the Earth, FAHERTY is inspired by the co- founders' passion for surfing and being out in nature along the Jersey coast. Made with the highest grade, ethically sourced, and eco- friendly materials using non-toxic dyes and water-efficient processes, FAHERTY strives to create a close bond between consumers and the Earth with their driving principle of superior comfort and sustainability. is family-owned label was opened in 2013 by Alex and Mike Faherty, and Kerry Docherty, Alex's wife. Now with more than fiy-two stores located across the East and West Coasts, FAHERTY is soon making big splashes in the international market, bringing their beachside experience to the shores of Australia and Canada. In honor of FAHERTY's decade-long anniversary since opening its doors, VUE Magazine had the opportunity to interview co-founder and Chief Impact Officer Kerry Docherty on the story behind the brand. Before FAHERTY, Kerry was a Yale graduate and lawyer with a background in human rights. Now, she uses her degree with the FAHERTY platform to create and advocate community awareness surrounding local and environmental events. Alex, another fellow Yale graduate, specialized in finance and private equity before taking on the position of FAHERTY's Chief Executive Officer. Mike worked as a designer for Ralph Lauren, majoring in Fashion Design at Washington University. Opening a retail brand had been Mike's lifelong dream, and it was an idea for his college essay that put these co- founders and their diverse skills on the path to establishing FAHERTY. "FAHERTY was inspired by Alex and Mike's passion for surfing growing up on the Jersey Shore. eir love for water and nature became infused into our clothes," says Kerry. "Our goal had always been to create clothes people would feel comfortable in, a brand our consumers could relate to—in other words, clothes we would want to wear." VUE ON | FASHION VUENJ.COM 67