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However, FAHERTY is not just your typical fashion label. FAHERTY has had a long-standing commitment to creating a sense of community in the label that is equally driven by the brand's unique principle of transparency and authenticity with its customers, and connecting with them through their stories. "Because our family name is the brand, our stories are naturally integrated into the brand," Kerry explains. "We put ourselves out there quite frequently in our campaigns not only because we want to form that close connection with our community, but also because that's what people want to see. ey want to see the people behind the brand and as a family-owned brand, I think our customers appreciate the authentic connection. We put ourselves out there in the community when we feature the people and businesses we love and are inspired by." Unlike other brands, FAHERTY is more than just a garment brand to hang in your closet. To its customers, it is a community, a lifelong partnership, and an outspoken advocate for social and environmental causes within the fashion industry. When customers wear FAHERTY, they are wearing the stories of its community. Since making its debut entrance, FAHERTY remains committed to being a label that draws awareness to the impact of fashion and takes additional steps towards reducing its carbon footprint starting with being 90% plastic free. In an age where fashion increasingly demands transparency and ethically sourced, eco-friendly goods, FAHERTY has been ahead of the curve in creating classic, high-quality staples that are sure to become your favorite pieces of casual wear in the upcoming seasons. We can only expect great things from FAHERTY as they continue to make international waves as the "it" sustainable fashion brand that is making its way to the global market. VUE ON | FASHION 70 VUENJ.COM

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