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VUE | May/June 2024

The Digest | New Jersey Magazine

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Born in the beautifully pure area of Reporoa on the North Island of New Zealand, VDKA 6100 has developed a product and brand that is pushing vodka enthusiasts towards VDKA 6100. Whey is fermented using an Ireland imported strain of yeast that has been cultivated for over 30 years, making for a unique, velvety mouthfeel and incredibly smooth drinking experience. Julian Moss, Director and founder of VDKA 6100, has always had a passion for building brands and had a drive towards launching a vodka brand, focused on quality at an accessible price to consumers. As a young entrepreneur, Moss started a boutique liquor company, ASM Liquor, whose first product, Vodka O, was a major success and became the best selling vodka in Australia. Believing that if you can make it in America, you can make it anywhere, Moss developed a plan to create a vodka in New Zealand and launch it in New York. Experience in the alcohol industry and a background as a successful marketer led Moss to launch VDKA 6100, a super-premium vodka produced from cow's whey and pure New Zealand spring water. Winner of the 5 Star Diamond Award, VDKA 6100 boasts a polished drinking experience, pure taste, and a gluten-free, sugar- free, additive-free recipe. Carbon filtering brings out creamy notes of caramel and a smooth vanilla finish, taking taste buds on a journey while enjoying VDKA 6100. Best enjoyed neat and deliciously paired in virtually any cocktail, VDKA 6100 is a versatile, affordable luxury brand of vodka, perfect for those who appreciate indulging in the finer things. Understanding the importance of being at the forefront of a business and involved in the brand, Moss has been traveling the world to share his passion and show people the desirable distinctness of VDKA 6100, converting lovers of other vodka brands. With Covid dimming the lights on the initial relaunch of VDKA 6100 due to bar closures and restrictions, Moss knew he and his team at VDKA 6100 needed to come back bigger and better than ever. "When you have limited resources, you have to be more resourceful," Moss explained. By holding events throughout America and visiting countries from Mongolia to China, VDKA 6100 is making a massive expansion, and no one will want to miss out. VDKA 6100 is already being chosen over leading vodka brands in nightclubs and restaurants throughout the tri-state area, Florida, California, and more due to its light taste and non-dehydrating recipe, leaving drinkers feeling great the day aer imbibing. A modest sophistication comes along with drinking VDKA 6100. Triple distilled and served in the trendiest locations for people who love quality and affordability, VDKA 6100 is quickly becoming the favorite of the drinking social scene. Expanding into twenty-two states, VDKA 6100 now has a dedicated team in America, hosting events and parties and getting VDKA 6100 into more bars and restaurants so even more vodka lovers can find their new favorite. VUENJ.COM 55

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