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Carli Bybel—a name synonymous with beauty, creativity, and resilience—has been a trailblazer in the world of content creation since 2011. From her early days as a freelance makeup artist sharing tutorials on YouTube to becoming a beauty mogul with over 6.1 million subscribers, Carli's journey is a testament to passion and perseverance. Known for her authenticity and unwavering connection with her audience, Carli continues to inspire through her makeup line, e Beauty Bybel, and her ever- evolving content. In this exclusive feature, we dive into her journey, inspirations, and what's next for the New Jersey native. F R O M T U T O R I A L S T O T R I U M P H S Carli's foray into content creation began with a simple yet heartfelt mission: to share her passion for beauty with others. As a freelance makeup artist, she oen found herself jotting down tips and tricks for clients. "One day, I thought it would be easier just to show them," Carli recalls. at moment of ingenuity led to her first YouTube uploads, where she showcased hair and makeup tutorials. Fast-forward to today, and Carli's channel boasts 6.1 million subscribers, making her a pioneer in the beauty influencer space. T H E P O W E R O F A PA L E T T E One of Carli's career-defining moments came with the launch of her first makeup palette in collaboration with BH Cosmetics. What started as an online release soon graced the shelves of Ulta stores nationwide. "It was surreal," she says, reflecting on the milestone. "Holding the palette in my hands was like seeing a dream come to life." is achievement not only solidified her status in the beauty industry but also ignited her entrepreneurial spirit. A B R A N D R O O T E D I N A U T H E N T I C I T Y Carli's makeup line, e Beauty Bybel, epitomizes her dedication to quality and creativity. Available online and on TikTok Shop, her products have garnered a loyal following. "Expanding into retail stores is the next big goal," she shares, hinting at exciting developments ahead. Her authenticity shines through in her brand's ethos, which prioritizes connecting with customers and empowering them to feel confident. P H O T O C R E D I T : K I A R A G O M E Z G L A D B A K | S T U D I O C R E D I T : J E R S E Y S H O R E W H I T E B OX S T U D I O VUENJ.COM 49

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