B Y K R I S T I N A C C O R S I
THE PASSION BEHIND
THE BRAND
ATHLETIFREAK
For Mo and Noor Wadhwani, Athletifreak isn't just the
l u x u r y at h l et i c w e a r l i n e t h e y c re at e d i n 2 0 2 1 ; i t
is another member of the family. "Our dinner
conversations are like mini board meetings," they
shared laughingly. Affectionately referring to their
brand as their "third baby," Mo and Noor revealed just
how near and dear their brand is to their hearts–and
why that just might be the secret to their success.
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