The Digest | New Jersey Magazine
Issue link: https://magazines.vuenj.com/i/1540346
VUE ON | DESIGN Q: Why was it important for you to name the company aer your father, and how does that family connection influence the brand's identity? A: Our father was a community leader and businessman in the city where we grew up. We both admired him for different reasons. He was generous with his time and his ideas. Even 20 years aer his passing, we continue to receive letters of thanks from people who identify him as one of the key reasons they reached their career goals. We are not really interested in creating a family business, but we are interested in creating a place where our colleagues regard one another as family and where our clients draw energy from the healthy communication that emanates from the environment we're working to build. Neither of us is programmed to be that social, so this is a day-by-day effort for us, but it feels like it's taking shape. business & design philosophy Q: What gap in the market did you see that other platforms weren't addressing for interior designers? A: ere are a lot of platforms out there offering designers sexy tools that will help them make prettier mood boards, build white labeled e-commerce storefronts, or handle their accounting. We feel designers have enough options there. ere are also a lot of wonderful and exciting places to shop online and in person. It is easy to find what you are looking for if you are an interior designer, but it's oen very difficult to actually buy that thing. We make it easy for you to purchase what you are looking for and do it profitably. Q: Daniel House Club is known for making the procurement process easier—what specific pain points were you trying to solve? A: e first pain point we solve is reducing the amount of communication a designer has with their many vendors. We handle all this on our clients' behalf and it saves them, literally, hundreds of hours. Many report that we have saved them from hiring an internal buying agent. We also solve a lot of shipping logistics pain points; we send every client an open order report each week with updated tracking information for every item they ordered. is is all the very boring stuff that no designer dreams of doing, but many end up spending most of their waking hours worrying about. VUE ON | DESIGN 54 VUELONGISLAND.COM