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like I'm being hired to market. e majority of times when you see artists connected to brands, they're being paid to endorse the product. Sire is my youngest son's name. is company was built with the intent to pass down. e idea for the 505 Edition began back in 2019 when I was in Cognac with my Master Blender, sourcing a rare collection of Hors d'Âge blends—some aged over a century. I knew the Cognac inside the bottle had to be matched by something equally rare and extraordinary on the outside, which is why I chose to collaborate with Lalique. e Branson 505 Edition isn't just a Cognac—it's a legacy. Entry into the 505 Society is by invitation only and begins with a $5,000 charitable contribution to my G-Unity Foundation, followed by a $20,000 purchase of the bottle itself—a collector's item that will never be produced again. VUE: Going into a little bit about movies and roles. Power, which is a show, I was full on, locked and loaded, watching every season. Both the show and the concept became a cornerstone of your brand. How do you personally define power today? And has that changed over time? 50 Cent: For African Americans, for any diversity, Power is Yellowstone. If you want to match or look at something that you can compare to it, that has had multiple spinoffs to continue to have success. It's been number one with four shows and in African- American and Latina households for over 10 years. So, there's Tyler Perry. ere's me. ere's those guys that have one hit at a time. You know, and now I got everybody comfortable with the idea of me delivering the right material, so now they're gonna start to see me work for real, I have over 40 shows across 12 different networks, 10 on and or headed to air and two movies in production for release in 2026, so yeah, G-Unit Film and TV is working. VUE: VUE: Tell me a little bit about your opening film Street Fighter and also the Fox True Nation Crime series with 50 Ways to Catch a Killer. 50 Cent: I'll answer it backwards. e Fox Nation project, for me, was really cool. e true crime genre, I enjoy it, and I like to watch and I try to figure out what the results are going to be before they tell me. And so I'm kind of borderline an investigator; while watching, I can kind of investigate with the investigators, like try to figure it out before they tell me exactly what happened. But being able to do that show, VUENJ.COM 51

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