The wellness aisle
wasn't redesigned,
it was reimagined.
For years, "better-for-you" meant
clinical. Muted greens, sterile whites,
packaging that felt more pharmaceutical
than desirable. Function came first.
Aesthetics were an aerthought.
Now, wellness has entered its beauty era.
Today's brands aren't just selling
benefits, they're selling identity. So
color palettes, minimal typography,
and tactile finishes have transformed
packaging into something aspirational,
even collectible. Products don't just sit
on shelves, they live in gym bags, on
vanities, and inside curated routines.
Packaging no longer competes with soda.
It competes with skincare.
Enter Poppi.
Where Diet Coke was about discipline,
Poppi is about identity. e experience
isn't just in the drink, it's in the way
it's held, styled, and seen. Soft
pastels replace metallic minimalism.
Playfulness replaces austerity. And
suddenly, what you're drinking becomes
part of how you present yourself.
THEN:
DIET COKE =
• 2000s skinny culture
• Corporate desk vibes
"I skipped lunch" energy
• Silver can
• Cold
• Transactional
• Boring
NOW:
Poppi =
• Wellness
• Glow
• Aesthetic living
• Soft colors
• Gut health & balance
• Less restriction,
more c uration
Color
Palette
soft
over
sterile
Beauty first
branding.
Note a soda,
a vibe.
Logo ideas
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