Traditional empty cases of wine bottles
weigh around 17 pounds while the BIB
PACKAGING WEIGHS JUST ONE POUND!
Wineries currently involved are Frog's Leap,
Matthiasson Winery, Melville, Linne Calodo,
Obsidian, and Failla.
Open wine bottles lead to rapid degradation;
THE BAG-IN-BOX METHOD KEEPS
WINE GOOD FOR WEEKS due to its lack
of oxygen exposure.
QUALIT Y IS KEY. "We aren't pouring any
wine from a box that we wouldn't be proud
to pour from a bottle," shares Jason Vendrell,
Beverage Director at Merriman's Hawaii and
Handcraed Restaurants.
e initiative has quickly gained traction
with other premium wine producers around
the globe.
"e mission statement for the company is
'DO THE RIGHT THING' and this is an
extension of that. If we can make a positive
impact on the planet, while partnering with
like-minded wineries and serving a first-
class product, I CAN'T SEE ANY REASON
NOT TO DO IT," says Jason.
VUENJ.COM 69
