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VUENJ.COM 47 Iconic Candy is bringing the sweets of our childhood back to life, one unforgettable flavor at a time. ere are certain tastes you never forget. A candy tucked into your grandmother's handbag. Something impossibly sour passed between friends at a sleepover. A pink container of Bubble Jug pulled from a backpack. A Creme Saver unwrapped on a family road trip. For an entire generation, these were small pieces of childhood. en, many simply disappeared. Iconic Candy is bringing them back. e family-owned company has built its business around reviving beloved brands including Creme Savers, Retro Sours, Bubble Jug, Squeeze Pop, Ouch! Bubble Gum, REED'S, Regal Crown and BarNone. It Started With a Missing Candy e idea began when cofounder and COO Jordan Wiesen's father, Ken, went searching for a candy he remembered from childhood. e family eventually acquired the trademark, despite knowing little about manufacturing candy. Years of research, trial and persistence followed, revealing something important: discontinued did not necessarily mean unwanted. Jordan and his wife, Kim, began making a list of the candies they remembered growing up in the 1980s and '90s. at list became Iconic Candy. Recreating a Memory Reviving a beloved candy involves far more than reproducing an old package. e team researches original formulas, manufacturing methods, trademarks, packaging and, most importantly, how the candy actually tasted. Retro Sours became one of its biggest challenges. With the original formula gone, Iconic Candy spent roughly two years developing the product, creating about 30 versions of each flavor and By: Frankie Wynnewood The Candy We Remember C HI E F O P E R AT I N G O F F I C E R & FI N A N CI A L O F FI C E R , J O R D A N & KI M W I E S E N

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