76 VUENJ.COM
YOUR
NEIGHBORHOOD
JEWELER,
But Better
For nearly 40 years, Yanina Fleysher has built more
than a jewelry store. She has built a family legacy.
What began as a dream, fueled by determination
and the support of her parents, has grown into one
of New Jersey's most respected fine jewelry
destinations. Arriving in the United States at age 12
as part of an immigrant family, Yanina took a leap of
faith at just 19 years old when her parents lent her
the money to start her own business.
Today, Yanina & Co. remains family-owned and
family-driven. Yanina works alongside her brother
and business partner, Alex Fleysher, and her son,
Brandon Sheehan, Director of Business
Development. Together, the trio designs many of the
store's signature pieces and continues to shape the
future of the brand while staying true to the values
on which it was founded.
At the heart of the business is what clients have come
to know as the "Yanina Experience." While the
showroom is known for its exceptional diamonds,
custom creations, and luxury atmosphere, the true
difference lies in the relationships built with every
client who walks through the door.
"We want people to feel valued from the moment they
arrive," says Yanina. "Whether they make a purchase
or not, we want them to leave feeling special."
at philosophy has helped create generations of
loyal clients who return for life's most meaningful
milestones—from engagements and anniversaries
to family heirlooms passed down through the years.
