36 VUENJ.COM
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For centuries, mankind has rede!ned St. Nicholas. We've
taken him from a benevolent bishop and transformed him
into countless incarnations of joy, including the jolly Santa
Claus we know him as today. "rough these transformations,
he has been festooned with the winterwear of the times, aptly
placed into the reds and greens most associated with the
holiday season. "at is until a famous so# drink company
usurped his image and decided they would use their
marketing in$uence to o%ciate that Santa Claus' colors were
their very own red and white.
VUE wanted to take the next step and see what possibilities
for Santa's next look could be using the winterwear of our
times, from the urban businessman to the edgy hipster to the
modern lumberjack. "ese are some of Santa's looks as
imagined by modern fashionistas.
