The Digest | New Jersey Magazine
Issue link: https://magazines.vuenj.com/i/660796
product lines. L.G.R has had many credible partners and supporters. One of which was with Avish Khebrehzadeh in collaboration with Elisabetta Cipriani Gallery in 2014. The Iranian artist designed a set of limited edition sunglasses (75 pieces made), enriched with ornamentation made from precious materials, and round flat lenses inspired by the Panthos silhouette of the 1920's and 1930's. These styles were produced for the Frieze Art Fair in London, retailing for 2500 Euros each. More recently, L.G.R has partnered with AMREF Flying Doctors to design a line of sunglasses catered to their mission. The organization provides professional air ambulance services across the continent of Africa. Their goal is to support remote and disadvantaged communities in Kenya through evacuation programmes and offers aero-medical care and transport for those in need of urgent medical attention. Ruscone was inspired by the organization's adventure and charitable appeal after an encounter with a pilot. A percentage of the proceeds go to the Amref foundation, and more precisely to the Flying Doctors Organization. It's been nearly eight years since the idea of L.G.R. started and the biggest question remains: how does someone design for the L.G.R man or woman? For Ruscone, his elegant sensibility makes it easy. He holds lifestyle, form, and production at the height of every product. In staying with his commitment to bespoke design, his schemes start with hand drawn sketches, attention to comfort, thoughtful design, and devotion to sustainability. He keeps himself immune to fashion trends, firmly believing that it only pollutes his creativity. What makes L.G.R. unique is Ruscone. His personal involvement in every step, from design to production, forms the basis of L.G.R. It's his love, passion, and enthusiasm that permeate the whole process. Ruscone's curiosity and constant search for something stimulating and interesting makes for an interesting man. In the true sense of the word, L.G.R. is entirely bespoke and handcrafted by specialized artisans. On days when Ruscone is enjoying homemade coffee in his Tuscan countryside home, he can relax in the notion that his customers have discovered something exclusive. Ruscone holds pride in the fact that he can be a companion for them as they travel, venturing into unbeaten paths, while embracing the same spirit that brought Ruscone to Africa in the first place. VUE ON FASHION V U E N J . C O M 23