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of things because the level of service isn't what maybe it once was or what people are expecting, whether it's the sales associate not having the knowledge and the background on a particular product or the product range," explained Chakour. When the founders were building connections with brands leading up to the launch of Dilusso, they were pleasantly surprised by the level of positive feedback they received. "[Luxury brands] really felt they were lacking in engagement with the customer...so they felt that this was a way to bridge that gap and really connect with the customer better," said Chakour. Who is Dilusso for? Dilusso is perfect for the discerning and affluent man celebrating a milestone. "We hear about that all the time in business: people buying themselves watches when they exit a company, or get acquired or get funding, whatever it is, we're just taking that one step further," said Chakour. There is also corporate space, which can use Dilusso as a go-to gifting solution for corporate executives. Chakour provides an additional scenario: "You purchase a luxury apartment in New York City and the realtor provides you with a Dilusso box full of luxury essentials from watches to cufflinks, to leather goods as well as experiences [Dilusso is partnered with Les Concierges] whether they're in the U.S. or internationally, it's definitely a lot more valuable than a bottle of champagne." It's important to note that Dilusso isn't just about tangible goods. As much as they want people to value the experience of being a Dilusso customer, the box itself comes with valuable events like VIP access to sporting events, Grammy Awards, yacht charters and private jets to name a few. Dilusso is still young and will continue to expand its number of curators and brand partnerships. They're off to a great start, having already worked with David Ortiz of the Boston Red Socks, creating a Limited Edition "Big Papi" Box which was auctioned off at Ortiz's Celebrity Golf Classic in the Dominican Republic to raise money for The David Ortiz Children's Fund. People value commitment to quality and Dilusso is well aware of it. They are also aware that everyone has different tastes. "There has to be some level of exclusivity and price point and craftsmanship, but there isn't a formula with an exact science, cause there is an emotion involved with what luxury is too," Chakour explained. "What's luxury for me may not be luxury for someone else." Whatever your reason for purchasing a Dilusso luxury surprise box, when you get that knock on your door and open that mahogany box for the first time, you'll never forget it. VUE ON LIFESTYLE V U E N J . C O M 61

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