VUE

In its pursuit of revolutionizing the Las Vegas experience, entertainment and nightlife are notes you want to hit— and hit hard. Since opening six years ago, Aria had been missing one component—a nightclub that could compete with the monsters of the Strip. Until now. Opening just a few months ago, Jewel Nightclub represents the final stage for Aria. With its recent grand opening, there's almost little reason for guests to even leave the resort beyond sightseeing. With the opening of such a big venue, Aria's President Bob Baldwin relies on the advice of his top executives and one of Vegas' biggest hospitality companies, Hakkasan Group. Our weekend host, Rich Kenny, has played a vital role in the Vegas nightlife scene since moving there nearly eight years ago. As Hakkasan Group's Director of Customer Development, Kenny gave us an inside look on how the brand navigates one of the country's busiest (and most competitive) nightlife scenes. Kenny explained, "The nightlife scene has turned into a business and we have to constantly think of new ways to drive that business, while exceeding customer expectations." Hakkasan Group itself represents a variety of hotspots and restaurants in Sin City, including Omnia at Caesars, Hakkasan at the MGM Grand, and now, Jewel at Aria. But to know and understand what customers expect, Kenny and his hosting team have to tap into every market around the world and put a heavy emphasis on service. The itinerary put together by Hakkasan assured our trip wouldn't be lacking thrills, but it was really the aspect of knowing what we wanted before we asked that was most effective."We want to impress our guests," said Kenny. "The competition is very strong in town, we know we have to go above and beyond." Jewel itself spans over 24,000 square feet, complementing the modern aesthetic of the hotel overall. In collaboration with Rockwell Group, Jewel uses over 1,400 square feet of architectural LED ribbons to tell a visual narrative for Jewel. Walls of vibrant light and thoughtful design help round off the club's tie-in with Aria's tech-forward concept. Kenny explained, "Aria is one of the most well-rounded properties in Las Vegas. Now with Jewel opening, there is nothing missing at Aria. Jewel will just add another amazing amenity to one of the best luxury hotels on the Strip. In many ways it's the icing on the cake." Aria may have a big vision, but it's one of ingenuity. As it continues to push forward, it will set a standard, not just for Vegas, but for resorts all over the world. VUE ON TRAVEL V U E N J . C O M 104

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